On this episode, Dr.G is joined by the inspiring, mission-driven Yanik Silver. Yanik is an adventure junky who seeks to create meaningful experiences for world changing innovators to help them redefine business for the 21st century centered around more profits, more fun, and more impact. A trifecta of goals designed to create a life worth living with purpose. He is the author of Evolved Enterprise and founder of Maverick1000, a global collective of the top entrepreneurs and industry innovators.
So who is part of his inner circle? Well only the who’s who of industry icons that includes Sir Richard Branson, Tony Hawk, Chris Blackwell, John Paul DeJoria, Tony Hsieh, Russell Simmons, and Tim Ferriss. On this show, we discuss the origins of Maverick 1000, how future businesses will require the combination of both head and heart, and numerous stories of Yanik’s crazy adventures over the years. All this and more on today’s episode. Now, That’s Unusual.
About Yanik Silver
Yanik Silver is a writer, speaker, entrepreneur and well-known digital marketing expert. He is the founder and CEO of Maverick1000, a global network of exceptional entrepreneurs who meet to collaborate and share innovative ideas regarding the most critical 21st century challenges. In addition to invigorating business conversation, Maverick1000 retreats also incorporate an element of adventure as well as a “giving forward” opportunity to raise money for a cause partner.
Silver’s parents immigrated to the United States from Russia when he was two years old. His marketing career began when he was 14, working the sales end of his father’s medical equipment sales and service company. Eventually, Silver discovered direct response marketing and helped his father’s business grow from a regional player to a national one. After graduating from the University of Maryland College Park, he took on a series of entrepreneurial ventures, quickly becoming a major player in the lucrative world of publishing and online marketing. His story and businesses have been featured in WIRED, Forbes, TIME and the Wall Street Journal, among others.
Key Interview Takeaways
Ask yourself, “What would my 111-year-old self tell me?” Silver’s answer was to “light a thousand suns.” This led to the conception of Maverick1000, which seeks to bring together exceptional industry leaders to not only help each other in business, but also use their skills and brainpower to make a dent in the universe in some way.
The experiential element of Maverick1000 establishes and sustains meaningful relationships among members. Silver has always been good at bringing people together, and the adventure aspect of the Maverick1000 experience provides both meaningful human interaction as well as the opportunity to keep the inner child alive.
Culture, Community, and Creation are the three components of an evolved enterprise. Silver’s book, Evolved Enterprise, provides the framework for a business with such Maverick DNA, which combines ambitious business innovation with greater happiness and meaning in what they do.
A number of companies are moving toward a model that incorporates more mindfulness into the workplace and applies the concept of “empowered employment.” One example of such an evolved enterprise is Sarah Oliver Handbags, a company that employs older men and women (their average age is 88!) to hand knit the high-quality product.
Businesses that follow the impact model perform better in the long-term. In a study comparing the results of companies with strong cultures (i.e.: Whole Foods, Southwest Airlines, The Container Store) with the S&P 500, there was a thousand-plus percent return on investment difference for those evolved enterprises over a ten-year period.
“If our businesses thrive to the detriment of our family or our health or any other aspect of our relationships, then I think we’ve lost.” Silver brought the concept of core values to his family life, developing the ‘13 Silver Keys’ with his wife and children. Every Sunday night, they look at the list and share how they lived a couple of those keys (i.e.: go the extra mile, give, make magic) during the week.
Learn More About Yanik
Firms of Endearment: How World-Class Companies Profit from Passion and Purpose by Rajenda Sisodia, Jagdish N. Sheth and David Wolfe