It’s hard to believe that its been almost 3 years since I delivered my first TEDx talk: We Need To Cultivate Health Artists.
With the recent passing of our beloved iconic artist, Prince, this notion of ‘artistry’ has once again resurrected my original idea. I was amazed to see outpouring of people of all generations and walks of life express their unspoken connection with Prince, myself included.
What made his artistry so inspirational and contagious to people all around the world?
To me, the answer is simple: Artistry is not about the physical art itself, but rather about how we each see ourselves expressed through the art. It evokes an unspoken feeling and emotion within us. It allows us to discover ourselves and better understand what we stand for.
Whether we connect with Prince’s unapologetic expression of unusual-ness that gives us each of us permission to be unique, or his ability to constantly evolve and disrupt himself, or his unfettered drive to experiment and fail, we can each connect to his artistry by seeing our own self expressed through his art.
So here’s my Unusual Tip: As a career innovator, I see the products and services we create as pieces of art. All too often, we get bogged down in the creation of a master-piece, all the while forgetting that the most successful innovations evoke a visceral reaction within us that creates an unspoken connection. Whether it be the latest ride-hailing app, your local organic grocery store, or a music festival, it’s important we understand the hidden meaning it creates within our customers.
The treasured business lesson that Prince has taught us is that a true master-piece has no beginning nor end, but is an ever-evolving form of art that viscerally resonates with our customers with each iteration.
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